Top of the line polling and campaign strategies tailored to your campaign and your budget
Use opinion research to fine tune your campaign's message and targeting strategy. From major, multi-phase and multi-modal research projects to tracking races, GSI's data ensures clients run smart and effective campaigns. At GSI, opinion research is an efficiency tool and when we work with a campaign we only recommend polling or focus group when we know it helps the campaign use resources more effectively.
We take a data and research-driven approach to campaigns: what do you need to say? Who do you need to say it to? What medium or mediums best deliver that message to key audiences? GSI answers those questions and crafts a winning strategy. Importantly, our goal is to make sure your resources are spent as efficiently as possible, maximizing what voters hear from you.
GSI founder Geoff Puryear started his career on the 2008 Obama campaign, and at heart still loves the basic blocking and tackling of a campaign: talking to voters. Few people in the Democratic Party are better at slicing and dicing up the electorate and honing in on what voters need what kind of communication, be it paid media like mail or digital or old-fashioned door knocking and phone banking.