A lot of times you know what you want to accomplish, and have a vague sense of how to get there but need help connecting the dots. That is where GSI comes in, we synthesize data and information to get you where you need to be.
Our polling is multi-modal and we are ahead of the curve in ensuring our samples are accurate by taking steps to mitigate partisan non-response bias and reaching hard-to-poll audiences such as young people, people of color, and people with low levels of social trust.
We offer a range of both in-person and online qualitative research options from traditional focus groups to in-depth interviews and hybrid quant-qual sessions.
Campaigns are about telling stories and building a narrative that connects with voters. With a novelist's eye we build out your narrative and messaging architecture. We help you do that by refining your message to break through all the noise, resonate with voters, and tell the story you want to tell.
Winning campaigns synthesize medium and message. Every campaign is different and understanding the pluses and minuses of various mediums of communication (TV, mail, digital, etc.) and how they interact with overall strategy is something too many campaigns struggle with. GSI offers full campaign planning tailored to what your campaign needs to do.
From the basic question of "how many votes do I need to win?" to deeper questions "how many registered Democrats do I need to turn out in Ward 7?" GSI will use the voter file and leverage its data as well as all available analytics to build out a comprehensive voter contact strategy.